If you have ever received a call on your cell phone labeled Fraud, Scam, or Spam, you’ve experienced call labeling technologies in action.
STIR/SHAKEN Isn't The Answer
The purpose of STIR/SHAKEN is to reduce the number of illegally spoofed calls, but STIR/SHAKEN does not weigh in on a call's reputation.
STIR/SHAKEN is utilized to verify the identity of the calling party and its authorization to deliver traffic across the phone numbers displayed.
The Analytics Behind The Label
The algorithms driving reputational analytics will vary across mobile networks, but overall, risk ratings are the raw perception data driving the presentation of the call labels themselves.
Higher ‘risk’ ratings drive more severe ‘warning’ language presented to the consumer in the form of a call label but can also result in calls being blocked at the network level.
Call Labeling Continues
Now that the authentication framework is being implemented, reputational and event-based analytics will still be utilized across the wireless carriers to guide decisions on call labeling.
A proactive approach to addressing call labeling algorithms to re-establish trust in your calling identity with ongoing visibility and control
Gain access to an approved process of labeling appeals that reaches the all the top wireless carriers and reputational analytics providers
Few providers offer a number reputation management strategy that delivers a solution to improve and correct negative reputation continuously. There's only one solution provider offering reputation remediation as part of an end-to-end identity management solution, giving enterprises the control and consistency to define how their calls display across the wireless calling ecosystem. That's us.
Voluntarily disclose your identity to be vetted to establish trust in your calling operations. Your Verified Identity status improves your reputation to prevent default call blocking.
Engage in ongoing remediation to correct numbers labeled as Spam as the reputational analytics change and evolve to keep your numbers clean so you may continue to dial uninterrupted.
Numeracle's Number Reputation Solution gives you the visibility and control you need to restore the reputation of your numbers and trust in your brand.
DownloadThere are free ‘‘whitelisting’ portals available to identify your numbers indirectly to the carriers, and analytics and app providers can use this information to update their algorithms.
These solutions do not guarantee improvements to your number reputation. The main reason why is that these are free and open to anyone. This means any good or bad actor can utilize these resources to claim to own numbers for legitimate purposes. Being that there’s no level of vetting taking place here, your submission of numbers becomes more of a suggestion to the calling ecosystem that you may be who you say you are and you may be using your numbers for good.
These can be a great first resource to try, but unfortunately have not been found to be a reliable solution to preventing and correcting labeling in the long run.
Number swapping is an endless cycle to get around labeling, losing time & resources in the perpetual revolving door of negative reputation
New numbers can inherit reputational ‘baggage’ from whoever was using them last and doesn't guarantee solving a call's reputation
These solutions often provide updates to phone numbers that become labeled across various sources but can’t provide a path to correct reputation that’s been identified as negative.
Enterprises must review the monitoring data and them make choices on what to do about the numbers that have been flagged, often disrupting the flow of day to day operations.
When numbers become labeled, monitoring solution providers often recommend numbers are swapped, rested, replaced, or dialing strategies on these numbers adjusted.
Unprotected numbers can become labeled almost as quickly as they go into circulation.
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