Fix Spam Labels & Improve Phone Number Reputation

If you've received a call labeled Fraud, Scam, or Spam, you've seen call labeling in action. These technologies help block unwanted robocalls—but they can also flag legitimate businesses by mistake.

Here’s how it works:

• Labeling systems use a reputation score for reputation monitoring based on your dialing behavior and call history
• That score determines whether tags like Scam Likely or Spam Risk—known as negative call labeling—appear.
• Labeled calls can be blocked at the network level, stopping delivery and hurting your call campaigns.

Want to avoid these issues?

Learn how to check your phone numbers and manage caller ID reputation more effectively in our Number Reputation Management Solution.

Robocalls and call fraud led to spam labeling systems that now affect how your phone numbers appear. Here's how spam labeling evolved—and why even legitimate callers can be mislabeled.

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2017

Carriers and analytics providers introduced call labeling systems to block scam calls. Numbers started getting flagged as Scam Likely, Spam Risk, or Fraud based on behavior and through reputation monitoring.

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2018

As these systems expanded, they began affecting real businesses. Mislabeled calls led to lower answer rates, hurting call campaigns and brand reputation. Numeracle launched to help businesses manage caller ID reputation through Verified Identity and Number Reputation solutions.

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2020

The FCC passed the TRACED Act, which required STIR/SHAKEN call authentication to stop spoofing. But STIR/SHAKEN only verifies who you are—it doesn't protect your caller ID reputation. Even verified numbers can still get labeled based on analytics.

2021 and Beyond

New FCC rules pushed carriers to enforce robocall mitigation plans and block unverified calls. This made caller ID reputation services essential for avoiding mislabels and call blocking.

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