Anti-Spoofing & Robocall COmpliance for Gateway Providers

While STIR/SHAKEN does aim to lessen the amount of illegal robocalls originating and traversing the network, it does not filter for legal spam calls. What STIR/SHAKEN call authentication seeks to achieves is the identity verification status of the originating caller as a legal entity and the level to which they have the right to call using those numbers (Attestation Levels A, B, & C).

Your client's calls and identity may have been verified by STIR/SHAKEN, but this does not mitigate spam labels associated with their numbers. Their numbers could still be labeled as spam or nuisance based on a variety of factors like aggressive or inconsistent dialing practices, or consumer complaints.

While the Platform itself does not ‘attest’ or ‘sign’ calls, it can be used to implement a local policy solution to manage the verification of calling identity and the authorization of phone numbers in order to elevate an enterprise brand into the STIR/SHAKEN framework.

Numeracle’s Entity Identity Management™ platform allows an organization to manage its Verified Identity status as a legal business calling consumers based on an existing relationship or prior express written consent. This Verified status is governed by a compliance-based Know Your Customer vetting process.

The Platform also enables entities to identify the phone numbers used to engage with customers and associate those phone numbers to Verified calling brands via “Number Profiles.” This platform prepares entities for STIR/SHAKEN by creating the authenticated relationship between Verified Identity and phone number usage which is what service providers are required to verify in order to attest to the fact that each brand originating traffic on their network is authorized to use the phone numbers being displayed to the end user.

Yes, absolutely! Number reputation management helps improve answer rates by minimizing the chances of your calls being labeled as spam. As a result, customers are more likely to engage with your calls, even without the flashy branding.

STIR/SHAKEN was not designed to stop spam labeling from occurring but it will prevent illegal robocalls from traversing the network. Because STIR/SHAKEN seeks to establish the caller is a verified identity it doesn't mean that traffic cannot therefore be labeled as spam. Legal calls may be labeled as spam for a variety of reasons, regardless of their Attestation Levels.

In a post-STIR/SHAKEN deployed world, you will still need to implement call blocking and labeling solutions to mitigate spam tags from associating with your numbers and brand.

Once we’ve verified you and your client's identities and registered your client's phone numbers to their identity, we will be able to provide visibility into phone numbers that have been registered to your name that are classified as a “Spam” call across the wireless providers.

When/if this happens, we can go directly to that provider to ask them to appeal, or remove, that label. We’ll lead with the fact that you’re a Verified Identity, phone numbers are registered to you for the purpose of legitimate business calling purposes, and we believe the Spam label is in error.

While no one can offer 100% success, Identity Verification and Number Reputation successfully protects 99.77% of our average customer’s total number of numbers. For the remaining 3% of numbers that may experience issues, our dedicated Client Engagement Team is behind the scenes submitting remediation requests on your behalf (most of which are done proactively without you even having to ask). It takes us 1.6 days to complete a remediation request, with progress metrics reported via dashboard. And should remediation be unsuccessful on any particular carrier network, we’re here to provide additional strategies to address, as well as respond to support requests of any kind within 1.5 days.

When a service provider doesn't have a direct relationship with the end brand represented in a call (such as when the enterprise is a sub-client of a customer with whom you have the direct contractual relation), Numeracle's KYC-based entity vetting and verification process can be deployed to connect the dots between brand identity (multiple levels down) and phone number authorization (even when the phone numbers were procured from outside the service provider).

If your customers are able to utilize a "bring your own number" configuration, and you'd still like to be able to attest those calls at A-Level, let's have a conversation.

Pricing for Numeracle services delivered to a service or solutions provider on behalf of your clients will begin with us asking you how many clients' calling identities and phone numbers you'd like to protect from negative labeling reputation? Or if number reputation visibility and improvement isn't on your roadmap, we'll schedule a call to discuss your requirements for our KYC-based identity vetting solution, and how this could be integrated with your existing infrastructure (documentation flows, requirements for white-labeling, API connectivity, etc.). We'll also explore whether or not branded calling is of interest, and provide a pricing proposal from there.

Ready to dive in? Contact us today to learn more.