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Branded Communications

Get familiar with the latest layer of caller identity technology, Rich Call Data (RCD), what it is, what it can do, and how you can use it.
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What it is

Rich call Data

Rich Call Data (RCD) are branded elements that you can add on to STIR/SHAKEN call certificates to add another layer of secure identity verification.

Subject to device, carrier, and solution, there are different branded elements that you are able to add and manage for different campaigns.

Elevate Your Calls

With the most widely available data field to present is Caller Name, RCD helps achieve instant recognition that reinforces trust in your brand.

Manage your team

Increase conversion rates and sales efficiency with every call.
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The History of Rich Call Data

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Benefits of Branded Caller ID

Branded calling not only fosters trust but also creates a memorable customer experience, where interactions are infused with a sense of authenticity and recognition, elevating the overall experience.

Reduce Cost & 
Increase Contact Rates

Regardless of your reason for calling, ensure your calls are answered, reduce the number of missed appointments, and prevent missed opportunities.

Personalize & Protect
Your Brand

Enhance your relationship with your customers by restoring trust in your brand with the addition of tailored call reasons. Maintain control over how your company is represented and kept up-to-date via branded calling.

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Improve
Landline Display

Landlines cannot display rich call data elements such as logos but they do allow for Caller name information sourced from a CNAM database by the terminating carrier.

Stand Out With
Mobile Display

Call presentation to mobile devices depends on the device, downloaded applications, and subscriber network. The percentage of this influence is based on the third-party branding partner for the wireless carrier, mobile application, and device.

TECHNICAL SPECS

How Does Rich Call Data Work?

There are two pathways that are able to extend a branded presence based on today's technologies.

The first is "Out-of-Band," which allows for the addition of rich call data elements such as logo and call reason to be added via a branded calling solution provider at an app or network level.

The second pathway is via STIR/SHAKEN, which can associate verified branded calling elements for display on a called party's device via RCD PASSporT.

Out-of-Band versus STIR/SHAKEN Solutions Flow chart
NUMERACLE PAVES THE WAY

RCD Proof of ConceptS

Proof of Concept including Numeracle, NetNumber, Comcast, Twilio and Everbridge to present RCD data for branded calling solutions

STIR/SHAKEN Proof of Concept

Comcast, Everbridge, NetNumber, Numeracle, and Twilio demonstrated the first-ever telephone call with authenticated caller ID and rich call data, powered by the STIR/SHAKEN framework and protocols.

Using RCD PASSporT technology, this marked a milestone in protecting consumers from fraudulent robocalls and building greater trust and transparency for phone users.

View The Press Release
Verified Calls by Google Proof of Concept with Numeracle and Avantive Solutions

Out-of-Band Proof of Concept

Numeracle and Avantive Solutions Help Businesses Achieve Instant Brand Recognition with Verified Calls by Google

A collaborative success of a partner initiative between Numeracle, Avantive Solutions, and Google to enhance customer engagement and performance of outbound business calls utilizing Verified Calls by Google.

View The Press Release
Resources

More On Branded Communications

Blog Post
2 min read

Everything You Need to Know About Branded Calling and Its Benefits

Is your business losing customer trust? Learn how branded calling can enhance communication to turn every call into a trusted interaction.
Read Blog Post
PODCAST
Oct 17, 2023

The Do's and Don'ts of Branded Calling for Enterprises

Journey with Anis Jaffer, Numeracle's Chief Product Officer, and Ed Olepa, Sr. Call Center Business Analyst at Rocket Central, as they address misconceptions, discuss effective strategies, and explore the impact of Branded Calling on contact rates with insights from Rocket Central. From revealing the realities of spam labeling to providing practical tips on reputation management, this episode offers a comprehensive take on optimizing call branding efforts. Listen now and raise your enterprise to new heights!
Listen To Podcast
It starts with an insight
Ready to take control of how your identity is presented to consumers? 
Are you curious about how your calls are being labeled? Maybe you know you have a problem and don't know where to start?

Contact us today and take the first step towards high quality and trusted connections.