Consumer research Report

Lack of Trust in Your Caller ID Leads to Poor Brand Perception

Despite efforts to provide more trusted information via caller ID, consumers still lack confidence in the accuracy of the information given. How can trust be restored in the minds of consumers when it comes to caller ID information? How is this lack of trust impacting your business?
Thumbnail; "A New Era for Caller ID" Consumer Research Report by Numeracle

About this Consumer Research Report

This report — commissioned by Numeracle, and conducted by Coleman Parkes — is based on a survey of 2,020 U.S. consumers, and reveals the extent to which consumer trust and confidence in caller ID information has been impacted by repeated spam and scam calls.

It investigates the influence of these calls on the perception of brands like you and examines the solutions to remediate an issues that has neglected consumer trust and exposed people to unnecessary, and avoidable, risks.

Little Respite from Nuisance Calls

How frequently are consumers receiving spam or scam calls?

Do they feel adequately protected against them?

This is particularly alarming for brands who use calls to reach customers.

An Absence of Trust Undermines Consumer Confidence

If caller ID is provided for an unrecognized number, do consumers actually trust that the identity behind the call is legit?

What happens to you if they don't?

Harming Brand Affinity

What types of companies and industries do consumers perceive are most likely to spam or scam call them?

How does impact their perception of your brand?

Solving the Caller ID Conundrum

What kinds of solutions are consumers using to defend themselves from scam calls?

What can you do to protect your communications and enhance their trust in your calls?
It starts with an insight
Ready to take control of how your identity is presented to consumers? 
Are you curious about how your calls are being labeled? Maybe you know you have a problem and don't know where to start?

Contact us today and take the first step towards high quality and trusted connections.