The telephone has long been a very effective tool in direct marketing fundraising. Efforts to protect wireless subscribers from unwanted calls across the wireless carrier network have negatively impacted fundraising efforts, causing a lack of trust in incoming calls from unknown or spam-labeled phone numbers, disrupting nonprofits’ goal completion.
By establishing an organization as a Verified Identity for the purpose of legitimate business purposes across the wireless calling ecosystem, and registering phone numbers to this Verified Identity, an organization can protect the reputation of its calls from improper classification as Spam or Fraud, thus increasing the likelihood of the calls being trusted, answered, and converted to successful goal completion.
