External to the STIR/SHAKEN call authentication framework are 3rd party algorithms deployed at the wireless carrier level which are known as call reputation analytics. These analytics have been deployed across mobile networks since late 2017 and are responsible for calls labeled as “Potential Spam,” “Spam,” “Scam,” “Scam Likely,” “Fraud Alert,” etc.

These technologies will continue to be deployed in parallel with STIR/SHAKEN, so if you’re hearing reports from your agents that your calls are ringing through as a “Spam” or equivalent, this is due to reputational analytics, not STIR/SHAKEN.
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Numeracle can help clean up your number reputation and addressing phone numbers labeled as 'Scam' or 'Spam'.

While STIR/SHAKEN will help identify harmful robocalls, it will not completely eliminate all illegal robocalls for good. It's important to note that not all robocalls are bad. Many legitimate companies communicate all sorts of information via 'robocalls’ especially automated communications such as appointment reminders, delivery notifications, school closures, etc.
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While the STIR/SHAKEN framework allows authentication of call originators and their numbers, it is not a silver bullet solution and it cannot determine the illegitimacy or legitimacy of the intent of an incoming call. It can validate that an incoming call is originating from a real phone number, which is not being 'made up' or stolen from a legitimate business, organization, or consumer.
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The STIR/SHAKEN framework does not have the ability to weigh in on whether or not the content of the call itself is potentially malicious or unwanted, making call blocking and labeling analytics are still relevant despite the framework.

Calls that display a checkmark at the time of call or in the call history log represent the establishment of the caller as a legal and verified calling party confirmed via STIR/SHAKEN. The identity of the caller has been vetted and validated and you can trust that the caller is who they say they are and the number hasn't been illegally spoofed.

While the Platform itself does not ‘attest’ or ‘sign’ calls, it can be used by service and platform providers to implement a local policy solution to manage the verification of calling identity and the authorization of phone numbers in order to elevate an enterprise brand into the STIR/SHAKEN framework.

Pricing for Identify Verification and Number Reputation starts with us gaining an understanding into your calling structure. How many entities/brands do you represent, how many numbers do you use, etc.

To learn more about pricing for branded calling capabilities, reach out to start a conversation!