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"Logos Don’t Stop Scams: The Real Fight for Caller Identity Integrity"
As branded calling technologies evolve, gaps remain in ensuring the integrity of caller identity, end-to-end. While logos on a screen are designed to inspire trust, their presence alone cannot protect against the growing threats of spoofing and impersonation. The continued reliance on legacy systems like CNAM, plus identical-looking caller ID displays produced by multiple back-end technologies leave consumers vulnerable and unable to reliably distinguish secure, authenticated calls from fraudulent ones.
In this discussion, we’ll address the key elements the branded calling ecosystem must solve together—highlighting the critical need for a stronger, more secure identity framework. We’ll examine the vulnerabilities that have allowed scammers to thrive, and review the industry’s progress towards enhanced authentication, spoof protection, and stronger Know Your Customer (KYC) adoption. By focusing on the "Three Pillars of Trusted Communications," we’ll outline actionable steps that enterprises and network operators can take to protect brand identity today, foster consumer trust, and ensure secure communications in the evolving branded calling landscape.
It’s time to move beyond the surface appeal of branded call display and build a real foundation of trust, deeply rooted in identity integrity.Presented by Mary Clark, President & COO, at Numeracle, and Brett Nemeroff, VP of Engineering – Voice, at Numeracle.
Meet the Speakers:
🎤 Mary Clark, President & COO of Numeracle, is an accomplished executive with 30+ years of experience in technology, media, and telecoms companies. Her roles have centered on driving growth in small to medium-cap organizations running P&L’s, product management, marketing, and strategy for technology service providers to enterprises, telecommunications, and mobile operators.
🎤 Numeracle's VP of Engineering, Voice, Brett Nemeroff's experience covers a broad range of needs from TCP/IP networking, fiber optic networks, integrated billing and provisioning systems, to high volume custom VoIP software development.
