Written by
Sarah Blantz, Marketing Specialist - Channel Lead
Published on
December 14, 2023
Updated on
July 2, 2025
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You are a dedicated healthcare professional, working tirelessly to ensure your patients' well-being. You make a priority call during open enrollment, a time when healthcare decisions hang in the balance. Instead of a warm reception, you're met with doubt, hesitation, and possibly even frustration. Why? Because your call is just another potential threat in a time riddled with relentless scams and fraud.
The growing distrust in healthcare calls, amplified during open enrollment, has become a painful reality for healthcare providers. Patients, understandably cautious about sharing personal information over the phone, often hesitate to pick up or even dismiss legitimate healthcare calls. To add to this challenge, the calls you make with the best intentions are often mislabeled as spam or scam lost in the sea of telemarketing and fraudulent schemes.
In this landscape of heightened suspicion and rampant scams, the very foundation of healthcare communication faces a severe test. Healthcare professionals are caught in a challenging scenario where ensuring patient well-being extends beyond medical expertise to overcoming barriers in trust and communication. This struggle is emblematic of a larger issue in healthcare delivery, where the integrity of communication is as crucial as the care itself.
Open enrollment is a time of high stakes in the healthcare industry. It's a period when patients are making significant determinations about their health coverage for the year ahead. However, this critical time also presents an opportunity for ill-intentioned actors to take advantage of the situation.
As noted by the FCC (Federal Communications Commission), scammers, exploiting the confusion and urgency of the period, engage in deceptive practices such as spoofing legitimate insurance company numbers and offering fraudulent policies. The FCC's largest fine of $225 million in 2021 against Texas-based telemarketers for illegal robocalls illustrates the scale of this problem. These scams not only involve false offers and requests for personal information but also lead to identity theft and fraudulent billing.
While it's challenging to pinpoint an exact percentage increase, the consensus is clear: healthcare-related scams become more prevalent during open enrollment, creating an ideal breeding ground for patient skepticism. This skepticism, while a natural response to the increasing number of scams, unfortunately extends to legitimate healthcare communications as well.
In addition to the influx of scam calls during open enrollment, recent surveys reveal an unsettling trend: a significant percentage of legitimate healthcare calls are frequently being mislabeled as fraud. Though the exact figure varies from source to source, it's clear that this issue is widespread and disruptive.
For patients who've found themselves caught in this web of mislabeling, the consequences are far-reaching. Imagine a scenario where important healthcare information fails to reach patients promptly, resulting in missed appointments and delayed care. These setbacks carry profound implications, particularly for individuals managing chronic conditions or those requiring regular medical follow-ups.
Additionally, this mislabeling breeds patient frustration. Imagine waiting anxiously for a call from your healthcare provider, only to discover later that the call was mislabeled as spam, and you missed it. Such experiences have the power to erode trust in the healthcare system and foster a sense of vulnerability among patients.
Open enrollment is inherently a demanding time for healthcare professionals, marked by a surge in patient inquiries, policy updates, and administrative burdens. When compounded with the issues of call scams, patient reluctance, and mislabeling, the situation can seem almost unmanageable. And the truth is, in the face of such overwhelming challenges, going it alone is not just difficult; it's impractical.
Effective communication with patients and stakeholders is not just about conveying information; it's about ensuring confidence and reliability in every interaction. Numeracle’s Entity Identity Management™ solution is specifically designed to meet the unique challenges faced by healthcare organizations. It offers a suite of tools and technologies to protect and enhance your brand's identity, ensuring secure and trusted communication with patients. Key features include:
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Rebuilding trust in healthcare calls requires a comprehensive, multi-faceted strategy. By adopting such an approach, healthcare providers can not only mitigate the challenges posed by scams and mislabeling but also enhance their service delivery, improve patient satisfaction, and ultimately, provide superior healthcare outcomes.
Visit our website or contact our team to learn more about Entity Identity Management™ and how it can revolutionize your healthcare communications.
If you or someone you care about believes that you've fallen prey to a healthcare enrollment scam, it's crucial to act swiftly. Your first step should be to alert law enforcement authorities to ensure the incident is thoroughly investigated. Next, you can contribute to broader efforts against such fraud by reporting your experience to the Federal Trade Commission at reportfraud.ftc.gov and filing a complaint with the FCC Consumer Complaint Center.
One common cause is high-volume calling patterns that resemble those of robocallers, even if your calls are legitimate. Another significant factor is negative feedback from recipients, such as marking your calls as spam or not recognizing your number. Inconsistent or incomplete registration information associated with your phone number can also lead to increased scrutiny and potential flagging by the analytics engines and carriers. Additionally, if your number has been previously associated with unwanted or illegal calling activity, even if it's under new ownership, that history can contribute to negative labeling.
Finally, the increasing sophistication of spam detection algorithms means that even seemingly innocuous calling behaviors might trigger a spam flag if they align with certain patterns or thresholds designed to identify unwanted communications. Proactive reputation management and adherence to the best calling practices are crucial to mitigating these risks.
Several entities can potentially assist in this process. Firstly, you can directly contact the analytics providers and call-blocking app developers that have flagged your number, though this often requires understanding of their specific remediation processes. Secondly, your originating carrier may offer some level of support in investigating and addressing spam flags, particularly if the issue seems to be network related.
Finally, specialized reputation management providers, like Numeracle, are equipped with the expertise, tools, and established relationships to identify the sources of spam labeling and execute remediation on your behalf, working directly with analytics companies and carriers to expedite the removal of inaccurate tags and restore your number's reputation and deliverability.
Removing a spam label can be a complex process. It typically involves identifying which entities (carriers, analytics providers, apps) have flagged the number and then engaging with each of them to request a review and removal. This often requires providing proof of legitimate calling practices and can be time-consuming. Services like Numeracle offer to manage this entire remediation process on your behalf.
The best way to avoid spam labeling isn’t to attempt avoiding it or simply monitoring it—it’s to actively protect your phone numbers through identity-based remediation and number reputation management. Unlike passive monitoring tools that only alert you after a label appears, Numeracle delivers proactive, continuous protection that prevents labels before they appear and remediates them when they do.
Spam and scam labels are often applied to legitimate business calls due to lack of trust signals, inconsistent call behavior, or shared carrier analytics. Numeracle solves this at the source through our Verified Identity KYC process, which authenticates your brand’s authority to use specific numbers, and communicates that legitimacy across the call delivery ecosystem. This identity-based approach enables ongoing remediation with carrier partners, analytics engines, and call blocking apps—ensuring your reputation stays protected, not just watched.
