One thing to consider for any business evaluating a branded calling solution is how to measure success. This 2021 Case Study evaluates the Business ROI Model through metrics related to sales efficiencies, costs per sale, and the impact on the brand's transactional net promoter score (tNPS).
An alternative method of evaluation considers the Advertising ROI Model, which measures success by increased brand awareness, recognition, and impressions versus the cost to deliver the calls. Comparing branded calling technology to other forms of digital advertising allows one to consider the 'stand-out' value of brands who have implemented a branded calling solution versus those who have not.
