Phone calls may not be the trendiest outreach tool, but research keeps saying the same thing: consumers see them as essential for connecting with businesses. The challenge? Fewer people are picking up the phone. Years of scam calls and telemarketers have made consumers wary of who’s on the other end.
As businesses step into the new year, eager to deepen customer relationships and bring in new ones, it’s a good time to rethink the value of a phone call—and the cost of missing one.
Numeracle has led the way in call trust and deliverability for years, and as new spam and scam risks emerge, the company’s leaders keep innovating to stay ahead. That’s why 99.8% of calls on Numeracle’s platform remain label-free—and keep customers answering.
“In 2025, one of the most critical challenges businesses will continue to face is the high cost of missed calls—an issue that has far-reaching implications for both revenue and customer relationships,” explained Rebekah Johnson, Founder and CEO of Numeracle. “Depending on the industry, the cost of a missed call can range from a few hundred to multiple thousands of dollars in missed opportunity, and this is just the tip of the iceberg. When you factor in the loss of agent productivity, diminished customer loyalty, and the impact on long-term customer lifetime value, the financial repercussions are substantial. Missed calls represent not just a missed opportunity but a direct hit to customer experience and trust.”
Whether you’re a retailer letting a customer know their order is ready, a medical office reminding a patient about an appointment, or a software company following up on an inquiry, reaching people by phone is essential to your success. When that call doesn’t go through—especially if it’s flagged as spam or a scam—the cost is steep.
It’s not just about revenue; it’s about your reputation.
Fortunately, missed calls don’t have to be a given in 2025. With the right strategy and partner, your business’s phone outreach can be as effective as ever.
“At Numeracle, we’ve pioneered solutions to combat robocall fraud while ensuring legitimate callers, especially in sectors like healthcare, finance, and home services, can reach consumers who have given consent to be contacted. To mitigate the cost of missed calls, businesses must prioritize identity-driven verification tools and processes to protect against fraud and imposter scams, enhance customer trust, and drive retention,” said Johnson.
Carriers are cracking down on spam and scam calls; even legitimate businesses can be flagged improperly. In fact, 25% of all business calls are at risk. If it hasn't happened yet, it's probably on the way.
Think about it: when a call shows up with a spam or scam label, do you ever pick up? Neither do your customers. Now, consider the hit to your business when you can’t reach someone about a sales call, an upcoming appointment, or an order ready for pickup. Worse yet, think about the damage to your reputation when customers see your number flagged with a false spam label. With issues like these so widespread, doing nothing just isn’t an option.
That's why Numeracle pioneered identity verification tools to prove to carriers that you're a legitimate entity—and keep those spam and scam labels away from your phone numbers. And if your number does slip through the cracks, Numeracle's remediation team will jump into action and resolve the issue, often so quickly you haven't even noticed a problem.
“Ultimately, as we move into 2025, businesses must be able to communicate with consumers in a way that respects their preferences while ensuring that every call—whether automated or human—is verifiably secure,” Johnson shared. “A missed call isn’t just a missed opportunity; it’s a direct cost to the business that impacts both the short-term and long-term success of customer relationships.”
The phone call will remain a cornerstone of customer outreach and growth in 2025. Start the new year strong by making Numeracle part of your strategy today.
Founder and CEO of Numeracle, Rebekah Johnson, is the industry’s leading expert in solving the challenges surrounding the improper blocking and labeling of legal business calls and returning trust to enterprise communications through establishing trusted entity identity. With over ten years of regulatory government and compliance experience, businesses have leaned on Rebekah’s expertise to guide them through the evolving complexities of maintaining trusted identity in a changing ecosystem.
Before founding Numeracle, Rebekah served on the FCC’s Robocall Strike Force on behalf of the Empowering Consumer Choice Working Group. She continues to act as Founder and Coalition Leader of the PACE Communications Protection Coalition. She represents the voice of the enterprise through her leadership on the ATIS IP-NNI Task Force.
