The trust gap between businesses and their customers is growing. While 90% of U.S. executives believe their company is “highly trusted,” only 30% of customers agree. Frequent phone spam and anticipated scams aren’t helping. It’s hard to trust your insurance provider or favorite retailer when you’re dodging fake calls pretending to be them.
Businesses need to earn back consumer trust—and that starts with better communication.
If your business hasn’t invested in branded calling, what are you waiting for? It’s the first step to turning every customer outreach into a trusted interaction. And no, your iPhone’s “Maybe: XX Business” isn’t cutting it.
Real branded calling solutions let your business add and manage branded assets for customers who receive your call. A branded display could be the difference between a voicemail and a real conversation, and every answered call is a step toward rebuilding trust in your brand.
Businesses often say the branded calling landscape is confusing, and they’re not wrong. There are plenty of telecom providers offering plenty of solutions, often buried in jargon. If you haven’t set up branded calling yet and feel stuck, we’re here to simplify it.
What do “Branded Calling,” “Smart Branding,” and “Branded Caller ID” have in common? The end result—letting trusted businesses add assets like their name to outbound calls.
You might have also come across the term “rich call display,” which describes how information is visually presented to call recipients. It can refer to a few different technologies, so for now, let’s stick to branded calling solutions in general.
Branded calling solutions add an extra layer of identity information that can elevate calls to help achieve instant recognition and trust in your brand. They may even improve conversion rates and sales efficiency.
It’s important to clarify what branded calling isn’t—especially since today’s market often overpromises. Call branding won’t stop your number from being flagged as “spam” or “scam” by carriers. To address that, you’ll need a reputation management solution with a remediation team to back you up and protect your phone numbers.
If a branded calling provider claims it’s an all-in-one solution, you may not be getting the full picture. Branded calling is a great way to connect with customers, but it’s just one piece of a successful call strategy.
You know the drill: a call comes in, and you’re stuck figuring out if it’s your pharmacist or just another spammer before you hang up in frustration. With spam calls on the rise, connecting with customers has become harder than ever. Businesses need to make strategic investments to rebuild trust.
Branded calling is a great place to start. To see if it’s right for your business—and find out more about branded calling pricing and use cases—contact Numeracle today.
