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Holiday Retail Success Starts With Caller Identity

The Retailer’s Guide to Reaching Customers
3 min read
Written by
Team Numeracle
Published on
December 10, 2024

The holiday season brings plenty of feel-good traditions — decorating the tree, rocking ugly sweaters, and hunting down the perfect gifts. But not all traditions are so cheery. Scammers come out in full force this time of year, peddling fake charities and phony bargains. 

For legitimate retailers, it’s a tough time. Customers and mobile carriers are on high alert for spam risks. If you want to reach people during this important season when you need to contact customers about picking up their holiday orders, your calling operations better be working in your favor. 

Numeracle’s here to help keep erroneous "scam" labels off your numbers — and make life easier for your customers when everyone’s extra wary of fraudulent calls. 

Protect Your Calls, Protect Your Business

Legitimate businesses are constantly hit with false “scam” and “spam” labels, which can tank their answer rates. Trying to let a customer know their Christmas order’s ready? Good luck getting through with that label. 

During high-alert periods like the holiday season, it takes more than quick fixes to keep your numbers clean. You need to prioritize your calling identity so carriers and analytics engines know the calls you place are coming from a trusted source. 

Numeracle vets, verifies, and registers your numbers through our Entity Identity Management solution. That’s why 99.8% of numbers registered with Numeracle stay label-free — out of more than 780,000 active numbers on the platform.

Numeracle's remediation team is responsible for the rare cases that slip through. They’ll work with carriers to clear up any mislabeling on your behalf, often before you even know there’s an issue.

Branded Calling: The Key to Winning Customers’ Trust

Number Reputation Management might keep spam labels off your back, but the holiday season brings another challenge for retailers: customer skepticism. Even without a scam label, customers often hesitate to answer calls from unfamiliar numbers.

Adding a caller name to your calls can help reassure customers. The caller ID field can even be customized further, up to thirty characters, to include a call reason like “order pickup.” These features boost brand recognition and help your business stand out in the market.

Numeracle’s Smart Branding solution makes it easy for enterprises to implement across all major carriers. 

Call With Confidence This Holiday Season

The holiday season is full of opportunities for retailers—but it also comes with some unique risks. Don’t let anything stand in the way of connecting with your customers during the most important time of the year.

Find out how Numeracle can support your business today.

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