Let’s say you’re a doctor’s office rescheduling a patient, a retailer letting someone know their order’s ready during the upcoming holiday season, or a bank following up on a loan application. There are plenty of times businesses need to reach customers by phone—and few things are more frustrating than when they don’t pick up. More often than not, the customer isn’t ignoring you. When people see an unfamiliar number, they send it straight to voicemail. This often leads to an endless game of phone tag, leaving money on the table and everyone frustrated.
So what’s the answer—email? Let’s be real, they’re not responding to that either. Branded calling is the solution because it gives customers the confidence to pick up. Here’s how branded calling can end the phone tag and help you reach customers when it matters most.
Three in four Americans will never answer calls from unknown numbers, and it’s no wonder. Over 56 million U.S. adults lost money to phone scams last year. If it hasn’t happened to you, you probably know someone who’s been hit.
But that doesn’t mean Americans have stopped using their phones. They just need to know who’s calling. When customers see your name, logo, and even the reason for your call on their screen, it cuts through the mistrust of unknown numbers. They recognize your business—and that makes all the difference.
Numeracle helps enterprises set up branded calling across all major wireless carriers. For more on the results, check out this case study.
Some think all calls should be branded, but that’s a misconception—and often a sales pitch for something you don’t need. Branded calling works best on protected and registered phone numbers when used strategically: targeting the right customers with the right message at the right point in their journey.
Numeracle helps businesses roll out branded calling campaigns with precision, tracking performance and making adjustments along the way. By ensuring efforts are focused and intentional, Numeracle clients have seen conversion rates improve by more than 20%.
Stop letting games of phone tag drain your time and patience. There are smarter ways to connect with customers—and branded caller ID is a great place to start.
Find out if branded calling is right for your business today.
