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Secure Branded Calling for Service Providers Has Arrived—Here’s How to Get Started

BCID: The Future of Trusted Communications
3 min read
Written by
Team Numeracle
Published on
December 14, 2024

Over the last few years, most enterprises have become keenly interested in branded calling solutions. When businesses place a phone call, their company’s name pops up on the screen, reassuring customers they’re not about to fall for a scam. The trouble is, traditional branded calling isn’t foolproof. The name displayed is tied to the calling party’s phone number, and if that number gets spoofed, scammers can slip through with a fake caller ID and use your name to defraud consumers.

That’s why Numeracle is bringing a new layer of protection to market: Secure Verified Identity Presentation (sVIP). It’s the first fully authenticated and secure branded calling solution that voice service providers can deliver to their enterprise customers to prevent network fraud. 

Service Providers Can Now Deliver Secure Branded Calling

 Our Secure Verified Identity Presentation solution is a new way to deliver a secure form of branded calling, leveraging our Entity Identity Management (EIM) platform to vet and onboard service providers and their enterprise customers looking to join the Branded Caller ID (BCID) ecosystem governed by CTIA.

This solution was developed using industry standards and technical cooperation between carriers and handset manufacturers to enable a branded display with caller name, logo, and call reasons without consumers needing to install additional software or configure their phones to display—this solution automatically works natively on your device.

The process can be broken down into three steps.

  • Vetted Authorized Partners in the BCID ecosystem, like Numeracle, serve as your vetting and onboarding agents. 
  • Using our existing EIM platform, we help you meet the requirements to register Rich Call Data (RCD) elements—such as caller name, branded logo, and call reasons—all of which are verified for accuracy and authenticity.
  • Numeracle works with other BCID Authorized Partners to enable cryptographic call signing, using digital signatures to ensure the information remains untampered. This process delivers the securely branded call to consumers and confirms accurate delivery to the caller.

In simpler terms, it’s the first end-to-end solution for caller identity management, offering a secure branded experience. For customers, it means you can finally trust the branded display on your phone, thanks to the verification symbols included on the call screen. For enterprises, customers might start picking up again; for service providers, you’re empowering your enterprise customers with each trusted call they make. 

Are You a Service Provider? Join the Partner Program to Easily Get Started

Numeracle is already equipped to help vet and onboard you into the BCID ecosystem. Thanks to our ecosystem partner relationships, you can be among the first to deliver secure branded calling to your enterprise customers while creating a new and differentiating revenue stream for your business.

Once onboarded, Numeracle will help register and vet your customers, phone numbers, and associated brand details like name, logo, and call reason. From there, Numeracle continues to act as your expert advisor. Our engineering and ops teams will also assist you in ensuring the technical requirements of the BCID call delivery framework are met. Our sales and marketing teams arm you with the content you’ll need to define the solution's value to your enterprise customers, from custom-branded materials to advice on marketing to your customer base. 

We’ll help you ensure that your customer base fully understands the impact and value of this revolutionary new technology while keeping this a smooth process for you. We'll support you every step of the way and lay the groundwork for your enterprises to win back customer trust in their phone calls.

sVIP: The Future of Branded Calling

To start using sVIP, get in touch with Numeracle today.

The team will walk you through everything your business needs to use the technology the telecom industry has been waiting for.

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