If you are, you're likely overspending on a solution that doesn't protect your calls. Even though you may intend to display branding instead of as pam label, not every call will land on an eligible device. In those cases, you can’t guarantee that your calls won’t be negatively tagged as spam anyway.

Start with a number reputation management solution that protects your numbers that can correct any negative labels. You can rest easy knowing that the branding you’re investing in is being placed on the clean numbers you need it on, without a large invoice at the end of each month.

Number reputation management complements branded calling by ensuring that your phone numbers have a positive reputation and are not associated with spam or fraudulent activities. It adds an extra layer of trust to your calls.

Yes, absolutely! Number reputation management helps improve answer rates by minimizing the chances of your calls being labeled as spam. As a result, customers are more likely to engage with your calls, even without the flashy branding.

There are many calls you shouldn’t be overpaying to add branding to where a name and logo won’t add value, like an unexpected telemarketing call or debt collection call, that would instead, where value would be achieved simply by managing the number’s reputation.

In most cases, it’s not worth branding every call or call attempt. Based on an average dialing strategy, after the 4th attempt the likelihood of a pickup dramatically decreases, but the cost per call branded doesn’t decrease along with it.

We recommend branding about 1/3 of your attempted phone calls so you don’t over-exhaust branding as a strategy and end up paying premium prices for missed calls that don’t convert.