What is Verified Identity?

Verified Identity is a service that ensures businesses are the sole representative associated with their numbers, providing a layer of authenticity and trust in communications, crucial for compliance with STIR/SHAKEN standards.

How does Number Reputation Management work?

Our Number Reputation Management service allows businesses to manage their phone numbers to prevent and remediate improper labeling, ensuring effective communication with customers. It involves real-time monitoring and quick remediation processes.

Why is Branded Calling important?

Branded Calling boosts customer trust by displaying the business's name and reason for calling directly on the caller ID, enhancing recognition and reducing the likelihood of calls being dismissed as spam.

Why are my numbers labeled as spam?

Numbers can be labeled as spam due to a variety of factors, including being reported by users, being associated with aggressive marketing tactics, or due to errors in spam filtering technologies. Our Number Reputation Management service helps address and correct these issues.

What is branded calling?

Branded calling is a feature that allows businesses to display their name and reason for the call on the recipient’s caller ID, enhancing transparency and trust in business communications.

Resources

case study

Improving Contact Rates Through Verified Identity™ & Number Registration

Since the introduction of call blocking and labeling technologies in 2017, contact rates for legal call originators have fallen by 20% - 30% or more, depending on call intent and calling industry.

about this study

Since the introduction of call blocking and labeling technologies in 2017, contact rates for legal call originators have fallen by 20% - 30% or more, depending on call intent and calling industry.

The objective of this study was to identify whether engagement with Numeracle would lead to an increase in live connect rates for two clients upon the completion of Verified Identity™ certification and phone number registration across the ecosystem, while monitoring a third client as a control group.

We measured live connect rates for 90 days pre- and post- Numeracle engagement to determine if the removal of negative 'Scam,' 'Scam Likely,' and 'Fraud' labels would lead to more calls answered.

contents

About the Client and KPIs Measured

Client Profile
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Findings
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Client Type: Business Process Outsouring (BPO) for Contact Centers
Call Intent: Sales and Account Services
KPI Goals: Improve call labeling presentation to increase live connect rates

Trusted Entity certification and phone number registration had a positive impact on connect rates for clients post-engagement with Numeracle, with an increase of 64.7% and 23.7% respectively. Conversely, connect rates for the control group client declined by 23.1% in the same period, demonstrating a negative impact to calls answered.

case study

About the Client and KPIs Measured

Case Study Results